HAPPEN CLOTHING

Year: 2012 – Present
happenclothing.com

Growing up in Japan, I was surrounded by streetwear brands like Stussy, UNDFTD, BAPE, Supreme, and many others. As a kid, I never was able to afford it, but I appreciated the culture and wanted to be a part of it. In college, I told myself to not merely be an observer, but be a participant, too.

Happen is a fusion of my education of graphic design, love of streetwear, and ambition. In essence, it is a brand aimed at what initiative can achieve. Everything but screenprinting is done inhouse by myself. I put an emphasis on engaging my audience and supporters, shooting photographs, and trying to uphold a sense of sophistication as well as mystery. Support for the brand and its message is slowly growing with the first release being received quite well and being featured on a number of blogs. Future designs for future releases are steadily on their way.



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